http://www.brandchannel.com/images/papers/what_is_a_brand.pdf

Research

http://vandelaydesign.com/blog/business/first-impression-with-clients/

http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/

http://www.oxforddictionaries.com/definition/english/brand